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by TulliusCicero
2182 days ago
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No you don't. It's like saying that you'd be willing to pay for a $2/month Spotify subscription for only the genres of music you want. That's not how the economics work. Going a la carte would mean paying as much as a bundle, for less content. The problem here is that people's mental models are fundamentally self-centered. They imagine paying half or less for just the channels they want. But in total, that would mean media companies getting half or less the revenue, for producing the same content -- since the marginal cost of giving extra channels is basically zero, they don't gain any money back by giving you fewer channels. Now, media companies aren't that profitable, the math simply doesn't work out, they wouldn't be able to actually make all that content. Many channels would simply be cut. |
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Of course, broadcast technology doesn’t support that and we have decades of industry built around a different model, giving all of the incumbents a strong incentive to resist any sort of change.