[ThomPete]

This is called value based pricing.

No cure no pay.

They take care of everything for you and will provide more and more tools for you.

Furthermore it's a white label solution which means you aren't on some platform like medium. People pay for removing branding on platforms these day.

I am biased as we are currently launching a similar model for live video 1-1 sessions, classes and events but I believe you will see much more of these types of solutions in the future.

10% + credit card fees isn't a lot to pay and if you become really big you can always pay someone to build your own platform.