[delineal]

Agree 100%. The trick for them is to build a compelling application.

I faced a similar problem with delineal.com. Like Color, my groundbreaking stuff is in the data choices, algorithms and data filtering and in my generalized approach to solving problems. I don't lead with detailed discussions of the technology because A) the vision and direction tell a more entertaining story B) The matching and filtering algorithms do not a product make. I need to build products that solve real-world problems to generate revenue.

I like the recognition they're getting for their technical work. It bodes well for me...and provides some nice hints about how to better frame my pitch... because I can say "I have technology AND useful apps".