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by product50
2178 days ago
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Doesn't matter. That money will be replaced by performance advertisers. Top 100 Fortune brands make up 6% of FB ad revenue. This is why all these boycott FB ads doesn't make any sense. THe only thing which will hurt FB is users boycotting - not advertisers. There are always opportunistic advertisers who will want to gain access to cheap(er) inventory to reduce their acquisition costs. |
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