[famousactress]

Okay, look. Worth 41 million? Sheesh, I dunno. But I think comparing Color to Instagram is probably a mistake.

Instagram is a photo application. Just like Flickr is a photo application. They're about Photography. They're shrines to images, where the image is paramount. These are apps where energy and attention is poured in, and photos come out.

I think Color might be a valid attempt to invert that idea. I think it's possible that Color is no more about photos than Twitter is about words.

Maybe photos are a real medium. This isn't a masturbatory attempt to tag and glorify false-attempts at art with a camera phone. The photos are visual information, and frankly I don't really think we've figured out how to deal with that elegantly. Youtube, Google Image Search, Flickr.. these are all really brute 'Search for something to look at' kinds of ideas.

I've been waiting to see someone think differently about visual information, and I'm hoping that Color is doing that.

Or whatever. Maybe they're a bullshit bubble-canary that's gonna spend the money making grunge-photo-filters and hooking iPads up to beer kegs. I dunno. Just hoping.