[jkincaid]

For what it's worth, Color (the company) does not see itself as just another photo sharing app.

When I was in their office, the executives kept making vague references to how they would be doing some heavy data crunching and creating recommendation algorithms. They really didn't elaborate, but it sounded like the photo-taking was very much just a Step 1. Almost like an excuse to get people to pull out their phones so that Color could collect a bunch of data beyond just the photo itself (the implicit social graph, location, time, audio, etc).

Maybe they were just saying this stuff so that I wouldn't put them in the same bucket as Instagram and the rest, but this is a really smart team, so I'm giving them the benefit of the doubt for now.

Also, I don't think Sequoia would have poured this much money into just another photo sharing app.