No. Because dark matter is understood mostly to be less interacting matter. Don't think it's a ball of dark stuff, think something you couldn't even see
Whereas he's proposing regular (dark as in color) matter
Yes. "Dark" is misleading, it should be "sparsely-interacting" or something. Well, MACHOs would have been dark in the traditional sense as well. Generally, "we would have seen it" excludes a lot of dark matter candidates, thats what actually makes it "dark"
It's pretty simple: Dark Matter can't be seen or felt. It probably just travels through regular matter without "colliding", muchlike neutrinos.
It only interacts with other matter through gravity.
Now, we can detect gravity, but only for fairly big and stationary objects. If DM is tiny particles travelling fast, we can only detect aggregate effects on galaxy level.
Maybe it is similar in that the shadow DOM predicts the state of the actual DOM. In this interpretation dark matter predicts the shape of our universe. It might just be how one should go about simulating a universe..!