[jka]

My guess would be that attention-seeking and disruptive behaviours are part of the explanation.

In a forum with ten reasonable conversation threads and one highly controversial one, attention is likely to move towards the controversial topic.

The phrase "don't feed the trolls" is well-intentioned but it's difficult to scale the message when so many people are online and can witness and partake in minor and major conversations alike.

It also doesn't help that engagement (regardless of reason for engagement and any human stress created as a result; they're harder for software and metrics to capture) tends to be seen as something to optimize for, both within companies themselves and also by their investors.

Controversial conversations are sometimes necessary. People who repeatedly raise controversial topics to gain notoriety or attention are generally not - although their behaviour may be a sign that they need help in other ways.

[kelnos]

> The phrase "don't feed the trolls" is well-intentioned but it's difficult to scale the message when so many people are online

I think this is similar to the economics of spam: the cost of spamming is so low that even if a small fraction of a percent respond and convert, it's still profitable to spam.

People who troll are just looking to rile people up. All they need is one or two people to respond (out of hundreds or thousands or more). Even someone who knows better will occasionally be triggered enough to respond to a troll.

[ativzzz]

> The phrase "don't feed the trolls" is well-intentioned but it's difficult to scale the message when so many people are online and can witness and partake in minor and major conversations alike.

I wonder if it's possible to have a community where the moderation is more focused on educating people to identify trolling and discourage posters from engaging with emotionally charged/inciting posters. Instead of warning the troller, encourage people to just downvote and move on instead of engaging.

I consider a troll as someone who is seeking to create a strong negative (anger, hate, frustration, etc) emotion in a reader intentionally or unintentionally. I dont know if this is too subjective and impossible to enforce.

[Red_Leaves_Flyy]

Hacker news has excellent moderation, and high standards for comments. Relax them a bit to allow for memes and harmless troll threads like Rick rolls while strictly moderating against those participating in bad faith. Mind you, moderation needn't be by paid or even volunteer moderators. There are various solutions axiall available and the most successful are always multifaceted in their approaches.