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by kolmogorov
2184 days ago
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ebay just stopped paying for people who search for "ebay" and related. (these are called "brand" keywords).
that's a completely different statement than saying advertising is a fad. depending on the business it may be but ebay definitely spends a ton on keywords with buying intent.
FB is in a very different market from both brand keywords and non-brand high intent keywords. |
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Nobody is saying that.
There is sickening commenting trend where people take maxim of every argument, then argue against that.