[nicksundin]

Right, this is a really good question. Dropbox Transfer achieves the same purpose as WeTransfer with a few differentiators. Unpacking this a bit, there are two parts here:

1) For a company with an established sharing model (shared folder, live-updating links), a departure or addition to this needs to be thoughtfully orchestrated. Moving to snapshotting content, gathering content inside and outside your Dropbox, and enforcing expiration in this tool is a very different paradigm.

2) However, specifically because we are also a storage provider, we can provide a much faster sending experience for them as we can remove the upload step, which is especially important for folks sending really large files. We have a large user base storing their content in Dropbox, this is a net new added value/functionality for them.