[fit2rule]

Apple's custom silicon play is not about the users.

Its about the media vendors.

Apple can afford to outright buy most of them. What I think they are doing, is preparing themselves for a time when they can own media, as well as the devices you use to view/experience it.

I don't think the Piracy wars are over, guys. They're gunning for us, and .. unless we've got tunnelling electron microscopes and other tawdry machines, its gonna be harder and harder to crack.