[gruez]

>Small business often fail and thus small business loans tend to have garbage rates. I'm assuming the idea is to hit people on an emotional level, allowing 'investment' into someone that you can relate with as opposed to some large corporation.

So the article wants people to make a worse investment (lower ROI and/or higher risk), and hopes that they will be okay with it because small businesses are more relatable? Am I understanding this right?

[SambaSambaSamba]

It's not an article and I was making an assumption. I worked at a similar company (with one the the founders of this place) and the idea was that "affinity based" loans have a lower chance of defaulting. I have no idea if the numbers back that up though. It's like a rough mix of social media and small business lending. It's not necessarily the most financially prudent, but I don't think it is trying to be.