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> Doesn’t sound like it has anything to do with Covid-19 to me

Advertising is one of the first things companies cut during a downturn. Their revenues are down and they need to shave some costs.

Where do they make that budget cut? It's a pretty easy call right now. They can shave some money and garner some easy positive press at the same time. They are getting advertising for cutting spending.

When their revenue starts to come back online, they quietly turn Facebook advertising back on. If anyone calls them on it, they can say they feel the atmosphere on FB has improved.

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> Advertising is one of the first things companies cut during a downturn. Their revenues are down and they need to shave some costs.

Ok but did they cut advertising across the board or just Facebook?

You can’t have you’re cake and eat it too, either Facebook advertising was effective and they are harming their own business by cutting Facebook advertising (Suggesting there is more than money involved in the decision), or Facebook advertising is a waste of money in which case they won’t just quietly turn it back on as you claim.

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It's likely they reduced advertising spend across the board, while cutting Facebook entirely.

> You can’t have you’re cake and eat it too, either Facebook advertising was effective and they are harming their own business by cutting Facebook advertising (Suggesting there is more than money involved in the decision), or Facebook advertising is a waste of money in which case they won’t just quietly turn it back on as you claim.

Of course there is real money involved. But the current political/ economic situation has made Facebook advertising less valuable than it was previously.

Things changed which made this an easy call.