[robjan]

I agree that online trading has been a thing for a while, but zero commission zero friction trading is relatively new and Robinhood just so happens to be the most popular in the US. Now literally anyone, including the least knowledgable and sophisticated investors can gain access to the market within hours with just a few details and an RPQ where everyone deliberately chooses maximum risk vs reward.

You Schwabb or e*Trade account also doesn't constantly send you push notifications saying "$TSLA has just risen by 5%!" to encourage you to keep logging into your brokerage account.