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by chintan 2183 days ago
What about the "profile" (i.e. the model) of me that is created based on the history? i.e. https://adssettings.google.com/authenticated?hl=en

I'd think thats more valuable - raw data would not really be necessary unless they need to re-learn things.

2 comments

How useful would it be to target ads based on what you did 19+ months ago? If you ignore privacy, it seems like the model needs to be based more on a moving window of what's relevant to you now.
I’m not 100% sure I mind the profile as long as the data behind it is gone. It adds an element of “cant confirm or explain” the profile which means you cannot be as convincingly associated with it. Still not ideal but a big improvement to me