[pszndr]

Privacy as in, "we'll keep your data only with us and not share it with anyone else"

Which they don't do, don't need to do, and will not do. Since they serve ads themselves, it would work against their own business if the data spread to somewhere else

[Kednicma]

And this tradeoff is implicit in every attempt to move away from Google. For example, watching Youtube means that Google knows which videos I watch; watching Peertube means that some folks in the swarm know which videos I watch. Google is trying to establish a reputation as less likely to extort or ruin you than various advanced persistent threats.