[dagnabbit]

Everyone thinks they are not susceptible to advertising.

Advertising metrics continue to prove that they are wrong.

HN will continue to have "contrarians" who think they are smarter than everyone else, and who reflexively argue contrarian positions, like "privacy is bad, actually", not because those positions are smart, but because the speakers are addicted to being "clever" contrarians.

[tsco77]

Less than 1% of Facebook ads get clicked. Not sure what sort of roi marketing folks have come up with to convince purse strings their ads are actually producing, but if the "marketing" department can't spin numbers to look good, might be time find a new marketing department.

Then you can get 2% of your ads clicked on.

All that said, I'd be interested in learning if my layman's perspective is garbage (which, let's be honest, it probably is).

[stickfigure]

The number is far less than 1%. Other than that, your layman's perspective is correct.

I'm in the custom apparel industry, where a lot of purchases are (were - it's dropped off) driven by facebook ads. If Facebook ads were as effective as the HN zeitgeist seems to think, there would be no other kind of commerce.