[throw_awy_1]

Some good points. I'll try to address a couple.

> But what is "personal data"? This is where I think current legislation goes awry. By going with a whitelist (e.g. age, gender, zip code) as the only allowed data for targeting ads we an avoid the debate of what is personal data.

> Ad-tech companies don't want "ample" profit. They want _all_ the profit. Agree that the online ad companies won't want this legislation. But they'll have a hard time arguing that this will put them out of business. I think the general population likes these companies and wants them to continue to operate and be successful (as do I) but within reasonable bounds.