[sokoloff]

We had millions of dollars of Cisco/Tandberg hardware in our offices. They worked OK (Telepresence was actually quite good, but $$$$).

We trialed every viable competitor in the space that we could find. Blue Jeans and High Five were finalists and I can’t remember which one we were close to settling for. Then a large snowstorm had us working at home for a few days and the experience of just trying to have a small leadership team meeting was miserable.

We paused and trialed zoom. This was probably 2015 or so. It was immediately clear that the audio on zoom was superior. It still is, IMO. (I do about 2% Chime meetings; the audio processing there is an utter joke compared to Zoom, IMO.)

If you can make the core feature of audio work and make on-boarding smooth, you can win a large part of the market, which I think is exactly what happened.

[sebastos]

Telepresence was incredible, but Cisco completely ruined it with the Tandberg acquisition. They restructured management to accommodate all the new execs from Norway, who just wanted to keep doing what they knew how to do: make more crappy commodity units. Surprise surprise, nobody wants a crappy commodity video chat, especially not a piece of hardware for $ when they could just use skype. Telepresence was best in class, but the Tandberg execs didn't "get it", divested attention into other (useless) areas, and ultimately completely fumbled the ball.