[skewart]

Yeah, it is a bit of a conundrum, but I don't think I'd say they can't be trusted entirely. I mean, I doubt they're printing outright lies - unlike some media outlets. I think the bias would creep in more in the fact that they run this story at all (while potentially interesting, it's hardly world-changing news), and also in descriptive words used here and there. As long as one is aware of their inherent motivations I think it's possible to get worthwhile info from their stories on their competitors. Of course, who knows what stories about media they're choosing not to cover.