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One thing I appreciate about John D. Cook's blog is that he doesn't feel the need to pad out what he wants to say. Here, he had a thought, and he expressed it in two paragraphs. I'm sure he could have riffed on the core idea for another 10 paragraphs, developed a few tangential lines of thought, inserted pull quotes -- in short, turned it into a full-blown essay. Given that his blog serves, at least in part, as an advertisement for his services, he even has some incentive to demonstrate how comprehensive and "smart" he can be. His unpadded style means I'm never afraid to check out a link to one of his posts on HN. Whereas I will often forego clicking on links to Medium, or the Atlantic, or wherever, until I have looked at a few comments to see whether it will be worth my time. |