This is serious concern for me regarding the rise of China. Access to their market is already so valuable that they are able to impose their censorship program internationally via implicit threat against corporate proxies abroad. See the similar NBA Hong Kong controversy[0] and the YouTube 'communist bandit' ordeal[1].
[0] https://en.wikipedia.org/wiki/National_Basketball_Associatio... [1] https://www.cnbc.com/2020/05/27/youtube-china-communisty-par...