[StartupTree]

Nonsense that Apple would buy DuckDuckGo. DGG is just a wrapper around Bing Search. Therefore Apple could recreate DGG from scratch in a month.

[PudgePacket]

The value in DDG is the userbase and brand.

[dimator]

I'm not convinced of that. Apple is in a position to invent a search engine, make it real pretty (if not as powerful), and slap it as the default on iOS Safari. Throw in some claims that "it's the most private" so the apple fan base eats it up, and I think apple would take a significant chunk of iOS searches overnight.

[JimDabell]

It seems like an obvious win, but Apple are terrible when it comes to building web services. They don’t have the capability to pull this off in-house and they don’t seem willing to bring in leadership from their competitors to improve on that front. An acquihire or partnership seems to be the only way Apple could get this done successfully.

[mav3rick]

LOL, and what about the Apple brand ?

[PudgePacket]

Not saying there isn't value in Apple brand, just that DDG's value is in it's brand.

[alecco]

Apple is orders of magnitude bigger on both accounts.

[PudgePacket]

Not saying there isn't value in Apple brand, or that it's bigger, just that DDG's value is in it's brand.