[hellotomyrars]

I actually don’t agree. $30/mo for an email service (which most people get for free) is a huge ask for many Americans. Especially when everything is sold as a subscription. Sure it’s “only x per month” but when everything someone buys is a small amount per month it adds up quickly. 30/mo might be chump change for a software engineer, especially one in a tech bubble area.

30/mo for email is however, not cheap or practical for many other people though.

[cercatrova]

Superhuman and apps like it aren't designed for every American. It's for people whose job is to basically email all day, like investors, managers, recruiters, etc. For them it is absolutely worth it. It's like asking why a specialized tool is so expensive for those who need it. It's precisely because they need and would use it so much that the tool is worth it.