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by singhrac
2184 days ago
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It's not about evidence, per se, but about normalization. People from all walks of life might find a need for it in HK, and it's easier to convince someone to download an app they haven't heard of if it's called "Messages" or something than "Riot". I mean, branding matters. Discord has one of the best voice chat implementations, but asking my coworkers to use it feels a bit iffy just because it has gaming-focused branding. |
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Riot.im's potential brand association with the act of rioting stops with the name. There is no other reference to riots, or rioting, and violence is not a core part of the brand identity. There is no rioting community that it is appealing to, or normalising.
Discord actively affiliates itself with the gaming community in all aspects of its branding. The gaming community happily embraces it despite the (universally?) negative connotations of the name. You said that you would feel iffy about recommending the app because of the gaming-focused branding, rather than the name.
I get that this is a bit pedantic, after all the decision has been made and Vector, Matrix, etc. are all fine by me anyway. I'm all for changing insensitive, inappropriate names where they refer to specific cultural/historical events/figures which society feels should no longer be celebrated. But in my opinion this is much more superficial.