[Twisell]

That's an awfull name as it is used all over the place in technical documentation. As soon as you'll look for help in a search engine you'd get bazillion of unrelated results.

If you founded you company in the 1980's for sure you can choose any good sounding name, even a very common fruit and it willl be alright.

But in 2020 please don't hurt the community of devellopers that deal with graphical element by reverting to such a generic random name...

[kawfey]

I mentioned in another comment, Vector Marketing firmly holds the top spot in a google search for "vector".

Even if the Deciders called it Vector.im or Vector Messenger, and did some SEO, it wouldn't be that hard to find.

In fact Riot.im shows up at #8 on DDG and #6 on Google (for me) when "riot" is searched, even when "riot" is a very hyped up search term. (https://trends.google.com/trends/explore?q=riot)

[Twisell]

And that is still awful but for other people. Vector is a commonly used term in tech. If you lookup for help about using (mathematical) vector you'll now have to narrow the search using other tag otherwise you gonna get spammed with marketing crap about that technology.