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by ssivark
2190 days ago
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My guess would have been AR being the biggest driving force. Oh, and every outdoor photo on Facebook can now more easily be “placed in context” on the map. Especially given Facebook’s “sell the users” business model, an accurate map of where the users are with respect to where the advertisers are would be quite useful to them (and it wouldn’t do to depend on Google, since they’ll butt heads as advertising platforms). Making the platform free to commercial users as well might be more in line with Facebook’s business models — I’m guessing they’d rather create an API which allows them to exfiltrate end-user data, than charge companies for using their API. |
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Not just advertisers - accurate location context information can (on it's own or in combination with other data) de-"anonymise" location data[1]. Any new sources of data that Facebook can correlate with their existing hoard of data increases the precision of their model of everyone's pattern-of-life.
[1] https://www.nytimes.com/interactive/2019/12/19/opinion/locat...