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by zachwaugh
5561 days ago
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Thanks for the info. I think you may be thinking of the wrong Deck though. I was referring to http://decknetwork.net/, which is a network that only shows only a single ad per site with a limited number of advertisers and publishers. For example, on Daring Fireball (http://daringfireball.net/). Fusion (http://fusionads.net/) does the same thing. I'm not sure how much that changes the numbers, but I believe it's a bit different from the typical ad network. |
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Hmm, interesting model from those guys. Problem with that is, as il said, ads that make money are typically not ads that you like.
Now, to differentiate from the mobile side, there are reams of networks you can use. The whole 1-ad thing is not actually that effective imho, as you have 1 single source of revenue. You have no points of critical comparison to determine what is working.
The key is response vs. relevance. If you can have several ads on page that promote products and services that are relevant, then you have the right mix. No one says you need to stick with one ad or that you need to cram every single banner possible in your page. Go with a good balance, and start as far on the relevance side as possible. Inch your way over to response and watch your stats: if you see your pageviews start to inch down because you added that other banner spot or text link group, take it out. Test, test, test and retest - that is the key.
One good avenue to providing relevant ads is simply by making an account on Commission Junction and searching for relevant products. If you have a site about IT, apply to every IT software affiliate program and software sales company out there. Set up an OpenX ad server and start to optimize. Look for who gets the response and conversions from users.
The best part about affiliate ads on your site that you control is it keeps you honest. Unrelated irrelevant junk will either alienate people or not convert, so you are incentivized to stick with what adds value.
Most important of all of this - and it is easy to forget - is this: as a site/app owner, YOU control the impressions. That control is important, so don't give it away to just one single advertiser network. Make them work for your business, just like you do for your own customers.