If you think about the elevator pitch or even the 5-10 seconds of someone's attention you may get, "the X of Y" is a pretty efficient means of communicating what you do and how you do it.
Sure it can also get overused and there is always the trap of thinking that there has to be an X for every Y ("the Priceline of Dating anyone?").
If you think about the elevator pitch or even the 5-10 seconds of someone's attention you may get, "the X of Y" is a pretty efficient means of communicating what you do and how you do it.
Sure it can also get overused and there is always the trap of thinking that there has to be an X for every Y ("the Priceline of Dating anyone?").