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by tso
2191 days ago
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I've heard good things about the mobile OS, but with Mixer Microsoft missed the mark. They did a decent job of copying the Twitch UI to make the transition familiar, but then had a number of unnecessary friction points that I'm sure drove folks away. As an example with my own experience: I was a somewhat regular Shroud viewer on Twitch. When he had his first Mixer stream I tuned in, only to find out that A) his overlay notifications hadn't been integrated and B) I couldn't even minimize the chat pane of the viewer without signing up for a Mixer account, which was an onerous process. Not having a large streamers overlay integrations working prior to his debut stream tells me that MS does not understand how critically important community engagement is in live streaming. Forcing me to sign up just to be able to control the viewer UI drove me away and removed any chance of me returning and finding organic reasons to sign up for Mixer. That was the one and only time I watched Shroud after his move. |
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