[hp]

How many companies have this problem? The most common problem in projects I've worked on has been the lack of someone getting the word out. As a developer, a number one thing I'd be looking for in a cofounder would be someone who can network and publicize - and make a good impression while doing so!

It's tempting to say that you can ignore within-tech-industry networking and only talk to customers, but ... it's pretty important in a lot of situations (funding, partnerships, serendipity, hiring) that the tech community has heard of your company. And they can be some of your first customers, too, in a lot of cases, since they're interested in trying new things for their own sake. And you can get advice. And find employees.

I bet most tech companies need to network more in addition to talking to customers more. Coding is what comes naturally...