At first I thought this was a Reddit-style pun response, but then I read the linked page. I read it to mean "Yea, I really want to sell it, but it's going to be costly. Otherwise I'm happy to sit on it until a satisfactory offer comes around." Of course, there's nothing wrong with that at all.
The page states that research has been done, and there is a perceived value that as of yet hasn't been offered. The domain owner is clearly uninterested in haggling - give the right offer, or no deal.
I have a couple of friends who own various single word or three letter domain names. They universally say that companies attempting to buy their domains tend offer seriously not life changing amounts of money and often resort to threats when rejected.
Consider what if Land o Lakes owned milk.com and you demanded they sell it to you for $5k? Bwhahaahahaha!
I don't know how high the offers can go these days. But then again, we're not exactly in the dot-com bubble anymore. In 2001 I bet it could have attracted life changing amounts.
The page states that research has been done, and there is a perceived value that as of yet hasn't been offered. The domain owner is clearly uninterested in haggling - give the right offer, or no deal.