[hurricaneSlider]

Seen a lot of comments to the effect that 30% is not a lot.

But what about corporate taxes, what about things like the game engine getting a cut (often an additional 5%), etc?

Apple Developers end up getting a slice of a slice.

That 30% is large enough to make whole business models unviable. You need 30% more sales or raise prices commensurately. That's a lot.

You'll probably have to spend more on customer acquisition to achieve those numbers as well as you start to eat into the long tail of customers. This eats into profits.

The cut probably also impacts the quality of experience, particularly for things like freemium games, as you need to monetize more aggressively to make up for the Apple tax.