No, they need to allow other stores with different rules and different pricing models. If not, then their store needs to drop the anti competitive practices. This is what the EU investigation is about.
Until the EU decides, they don’t need to do anything. And when the EU decides, if they decide it’s not anti-competitive, they get to go back to doing nothing. You have a choice of what device you use, and if you don’t like all of the things that come with Apple products, vote with your money and use something else.