[minibronco88]

Thanks! Great question. Our coaches are trained to help members develop habits (using a framework similar to Atomic Habits or The Power of Habit) -- to successfully create or replace a habit, you need a trigger, the routine (in our case, the workout or eating well), and a reward. At first, the coach's SMS prompts serve as the trigger, but over time we help members establish their own triggers in their environment (post it notes around the house, associating a workout with finishing a specific meal). Similarly, the coach is at first the reward (insight on your meals, shoutouts in your support group) but members learn to embrace other intrinsic rewards like the great feeling of accomplishment you have at the end of a well balanced day.