[lrpublic]

>A customer is an external stakeholder.

Customers used to have more choice, this made them highly valued stakeholders.

Before the era of permanent rolling mandatory updates and new releases customers (And IT managers) had to be convinced a new version had more value than the software it was replacing.

Windows Vista, DOS 4 And numerous other software failed to get traction because the value of new features was too low vs the pain points.

Now days the focus is on shareholder value not customer needs.

Locking in customers and maximising revenue is far more important than marking software better for the end user or IT teams.