[brontide]

This is an excellent idea! In the US, there's a culture/mind-set within this age group that going to the doctor is a waste of time or that they're "stronger" for not having to see a doctor, which only allows pain/injuries to linger or grow before they get too far out of hand that a doctor MUST be consulted.

I think there's an interesting angle to attract a wider audience here too – if your claim of losing ~10 pounds in 12 weeks is true, maybe there's an opportunity to be a "weight loss service" masquerading as a "wellness service." The difference being that well-being is a lifelong goal and weight loss is not.

[minibronco88]

Agreed! It's such a struggle encouraging people to take preventative health seriously, even as chronic issues start creeping in. Rising insurance deductibles in the US certainly don't help as well. We've found that the members who are must successful are those who have received some kind of "warning" from their doctor -- "if you don't lose the weight, you're going to need back surgery" -- or worse yet, people like my dad who had a near brush with death before realizing he needed to take his health into his own hands.