[gganley]

The second option, keep in mind speaking from reading and not from experience

[rnotaro]

False. The URL is currently in the Microsoft Store description.

https://www.microsoft.com/en-us/p/krita/9n6x57zgrw96

[dapole]

I mean in practice you can also list links to your site on the Apple App Store but you aren’t allowed to mention a cheaper price or another purchasing option.

[thephyber]

It seems to me there is some price arbitrage opportunity for a 3rd party who can figure out how to get affiliate payments.

If the app developer can't advertise that one of their store options is cheaper, a 3rd party isn't limited by the same contractual obligation.