[jahbrewski]

Reading the comments and is no one missing out on the irony that simply choosing "Imbox" over "Inbox" got all of the people on this thread talking about their product, and onto the front page of HN? Yeah it's goofy. Yeah it's controversial. That's absolutely the point and that's what gets people talking.

I think it's genius.

[troughway]

Just shows how gullible and hubristic HN really is. "I don't like it so I am going to complain about it." Good one. I guess every community needs to have it's own Slashdot moment, at least once.