[torgoguys]

Anyone remember when gmail came out and Google was certain their searching/filtering/archiving capabilities were so good that they declared you would never need to delete email again...so much so that they didn't include delete functionality at first? With enough feedback they thankfully backed down.

The Basecamp folks are opinionated and strong-willed, so I'm not sure that they will back down on the unfortunately named "imbox," but I hope they do. Fortunately this isn't as colossal of a mistake as the no-delete-gmail mistake, and in the end, it's not a huge deal (q.v., the name of the iPad was a big deal to some when it came out) but they clearly were too clever for their own good here.