[aaanotherhnfolk]

Apple forces Hey's app in front of unsuspecting users with App Store promotions. If the app doesn't provide any value to a random person who comes across it in the App Store, that doesn't mean it should be banned from the App Store. That means it should be banned from promotion in the App Store.

Hey should still be able to link its users directly to the App Store entry and otherwise make it unlisted in the App Store.

Apple can find a creative way to tax this if they wanted, but what is the yearly developer fee for if not a fee for distribution and security/compliance certifications?

Apple needs to stop conflating distribution on their platform with promotion on their platform. Not every app needs both. 30% cut only makes sense in a publishing deal where Apple promotes the product in the storefront.