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by brongondwana 2193 days ago
More seriously though, I think the internal comment on Fastmail's slack that I saw straight afterwards nailed it:

"If you have to set up a domain to point to your help pages to explain why something isn't a typo, you're doing it wrong".

1 comments

> "If you have to set up a domain to point to your help pages to explain why something isn't a typo, you're doing it wrong".

It gets people talking, just normal marketing. It's not like people can't use it without understanding why it says Imbox.