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by _0o6v 2193 days ago
I saw "Imbox" and thought, I will never use this product.
8 comments

For me it was their marketing message. Empty, annoying, misleading and filled with pats on the back, Apple style. Except I can't find anything innovative
Come on, nothing innovative? It really is innovative. Whitelist screening, batch replying, proper “reply later” etc

I think imbox is embarrassing, and I don’t like the graphic design, but it’s definitely innovative and good for them for doing something different.

I think there's a subset of tech folks that don't really value UX (which is like 90% of hey's value-add). It's the same people that don't understand Slack's value because "it's just over-hyped IRC"
A surprisingly large subset of those tech folks can and does improve the UX of their Mail and Chat life using basic scripting on top of a simple but flexible UI. Both Slack and Hey say F U to that and force you to do everything your way. No standards compliance, no tailoring of the UX to your actual needs.
Focusing on hey for a sec: I understand that some people might prefer a system where they can take various components and combine them how they like best, in the same way some people like to cook their own meals.

But what's weird is this sense of anger at products that aren't as flexible. It's like being upset that a new restaurant opened up because they have a set menu and don't let you make your own food. If you like cooking your own meals, great! Keep doing that. This restaurant is for people that want someone else to make a meal for them.

With slack I understand the frustration a little more, since it's something an entire company is going to be using and asking you to use.

Counter point: Hey is asking you to commit for a year, if I was going to the same restaurant every day for a year, assuming the other ingredients are on the menu elsewhere, I would expect being able to make substitutions and change meals up a bit.
Do you go to a different email server 3 times a day plus snack bits of email service at gas stations every day all year? Ridiculous deaf comparison.
A good UX is great for a single app, but standards compliance is great for the entire software ecosystem.
As far as the software ecosystem is concerned, it is compliant with SMTP, obviously. But if you are going to use an IMAP client, you could as well use any of the zillion email providers that support it, or set up your own mail server.

It's like operating systems. People who want to have it their very specific way use Linux. People who want it to just work out of the box use macOS (but not Catalina).

Mailbox did most of these features 5-7 years ago.

There are some innovative things here but they want $99/year for it and it doesn’t support IMAP. It’s also ugly as sin and looks straight out of 2007.

The biggest hurdle is that it just won’t play nice with all of my email accounts. I would have to maintain my “normal” mail application and also maintain Hey. The benefits Hey might offer are ruined by not being able to have a consistent workflow across all of my accounts.

I completely agree with you. The product itself is quite innovative. Sure, its an email client which itself isn't re-inventing the wheel. But the features they built for a better email experience are quite innovative. But I also don't like their UI and their "Imbox" marketing nonsense. It also bothers me that they don't allow third party clients.
You can already whitelist by using a filter to send everything other than contacts to a folder you choose. I don't think I've ever had a need for batch replying. I do like the renaming subjects though, just not for $100/yr.
For me it was the ‘I want you to send us a cringey letter straight up begging for an invite’.
It’s a classic marketing strategy that has an extremely high success rate - making the prospect justify why they are a fit for you instead of the usual other way.
Or they drag it out so long that everyone loses interest because their friends aren't there (Google+)
I saw Imbox and thought, well, it can't be a typo; must be a pun I am not getting.
They want you to think that you are a box, maybe.
It’s like that old saying, “Always judge a book by it’s cover.”
A lot of books are barely readable. Often the cover art and the hook on the back are the best parts of the book.
Their marketing stops at around 2010, including ways to get bad press before WWDC.
Quite the opposite. They’ve managed to be at the center of attention for days just before WWDC.
I rather like it. Probably because it strikes me as something my kids would find funny, and a bit of that affection wears off on it. Can't see myself using Hey for other reasons, but that one at least is ok with me.
I think in their minds the choice was:

   Impbox and Imbox.
The least bad prevailed.

But that is an awful name that sounds like a toddler not getting their consonants right.

Sadly, same.
It's ok, it means you are not the target.

Things like that are good filters to find you user base and focus your resources.

Or it means they got this decision wrong.