[kjakm]

I've seen this comment all over the place and I genuinely can't believe people think this. Apple accepted v1.0 of the app. They're rejecting v1.0.1 which just contains some bug fixes. How could anybody predict this? It's also going to damage their long term relationship with Apple (an important partner) and if they lose this fight their entire product is in danger as being unable to access an email service on one of the most popular phones is going to be unsustainable for Hey.

[dahdum]

Apple's stance on IAP isn't unknown, Spotify fought them and eventually just started charging a 30% premium on iOS subscriptions. Hey could do the same thing and likely will, but a public fight in the meantime is generating buzz.

They were probably surprised they got 1.0 approved, I certainly would have been. Apple says they made a mistake approving it, which is not unheard of, and them clearly identified the guidelines they're breaking.

Basecamp is full of smart and prominent people who know what they're doing. I can't believe they didn't predict or plan for this scenario when it's one of the most obvious to me.