[snarf21]

It seems like we soon see movement on this issue given the EU antitrust and other social unrest. People are tired of things being not only unfair but not even remotely reasonable. It is laughable that Apple Music on Android doesn't use the built in IAP but forces you to pay via Apple. This will come back to haunt them. It doesn't matter that the ToS don't forbid this but in civil suits, it doesn't give them a leg to stand on. They are doing the exact thing they argue would prevent them from making any revenue if they changed their policy. If Apple was smart they would lower their percentage and move on. Better to pick the number than have it forced on you.

[horsawlarway]

If the regulation is smart (sometimes the EU does ok with tech regulation, sometimes they fail miserably) then it's not about picking a number.

The number is never the issue. The issue is that apple has artificially blocked any competing channels from distributing to iOS.

I don't believe they should be allowed to have a legal monopoly on app distribution. In fact, I'd go as far as the ruling for IE with Microsoft around basically the same issue but for web apps -

Not only are you not allowed a legal monopoly on app distribution, you MUST ask the user which app distribution methods they'd like to enable.

[raverbashing]

> If Apple was smart they would lower their percentage and move on

Smart and Apple on the same phrase has becoming less common lately. The anti-trust action seems to not be dissuading them from their actions.