[mjburgess]

The "product" being sold is a doctrinal basis for group cohesion, the same basic constitutive role that the following ideas play: "property is theft", "LOTR is the best book ever written", "transwomen are women", etc. (<- this is not a comment on the truth of these, only their social function).

These ideas constitute groups around them, forming a bedrock of a social belief system.

Ironically, this is exactly how conspiracies function: "we never landed on the moon".

This does not apply to people with material goals, rather than social(/epistemic) ones. The goal, "let's poison everyone with 5G" isn't an essentially meaningless doctrine ie., whose only impact is on belief, not on the world.

Goals to change the world, rather than to regulate belief, require actual self-awareness, coordination and a desire to realise that end-goal. In this case, i'd require >1mil+ people absurdly committed to poisoning everyone around them (and not least, to have some magical ability to induce a virus with a wifi signal).