|
There are multiple things retail does. Discovery and sales is one of it, but no one does what Apple wants to do with IAP. Imagine that you buy a DVD player at Best Buy. That's cool. Best Buy decides the markup, where it puts it, how much it puts in promoting it, etc. That's also cool. You are OK with giving the with 30 % of your DVD player sales. After all, shelf space, promotion, etc. isn't free. Now, imagine Best Buy hears that you sell DVDs by mail. People are already buying your DVDs and you are shipping it to their door, so you don't feel that it's worth your time and effort to "sell" them through Best Buy. Best Buy is not happy with this. They say that for ANY DVD for the DVD player in their store, NEED to offered in their store AND you need to pay the same fee for which you get placement, promotion, etc. You don't want to sell your "Mail in DVDs" in Best Buys, you don't want or need them promoting your DVD, they will never touch, manage, offer support, etc. for these "Mail in DVDs", but you HAVE to sell them in Best Buy because if you don't, then they will just stop selling your DVD player. In short, they are in the business of selling DVD players, but want a cut of all "Mail in DVDs" because your customers bought the DVD player through them. This is what Apple wants to do for any app that offers digital content / experiences that might not want to use their services. How is that OK? |