[delineal]

I've known a couple of examples. There was the hustler who was booted from his own startup because he was a shallow jerk that no-one wanted to work for. The company is doing very well without him.

Then there was the founder/hustler who made promises to customers without even consulting his development team, despite this repeatedly coming back to bite the company in the rear-end. He's still doing it today.

I think it's great if someone is willing to do whatever it takes to make a deal... but the deal isn't over until the product is in the hands of the customer. When promises are made that can't be kept, it lowers everyone's morale (customers, developers, hustlers, etc). Hustlers need to look at the big picture and understand what the real cost of closing a deal is.