[ricardo81]

Privacy and removal of insidious tracking would be a good start.

I feel the web is too centralised, with half a dozen or so platforms essentially being gatekeepers of content on the web.

People link out on their sites much less tha in the past, in the belief that it raises the chance of penalising them on Google and hurt their rankings. Last I looked search engine are typically responsible for delivering around 50% of visitors to a site, and Google has a near monopoly in many countries.

Wikipedia while great provides a less than obvious set of rules and regulations before adding data into it. It typically tends to rank first on all major search engines for any query.

Social media have become moral compasses in what is OK and what is not OK to talk about.

A more diversified web moving away from these 'decision makers' IMO would make it a healthier place.