[kyawzazaw]

> I would never subscribe to, for example, HBO NOW if I thought I’d have to go through HBO (owned by AT&T) in order to unsubscribe. I want the guarantee of easy cancellation.

Maybe it is just me but as long as I can cancel the subscription on a mobile website or a desktop website without talking or calling anyone, I really really don’t care.

Also the fact that I rarely have to do these subscribing/unsubscribing.